Use video to streamline your operations and ensure quality and consistency both before and after the point of sale. Videos detailing what to expect during the installation process can decrease client uncertainty, head off many common questions, and increase satisfaction with the final results. 
 

Providing your clients with specs and usage information in video format will save them from slogging through manuals with tiny print and jargon they do not understand. Build confidence in their ability to maintain the product they have purchased from you by providing the information they need to keep their product running well for years.